maximH LLCExecutive Technology Advisory
Geoff Hollingworth
Executive Technology Leader · CMO · Strategic Advisor
30+ years transforming how technology companies compete and win — from the particle accelerators of CERN to the global telecom disruption at Rakuten Symphony.
Get in touchAbout
Not a traditional CMO.
I bridge deep engineering roots with strategic marketing vision to help technology companies find unfair advantage in complex ecosystems.
I specialise in the intersection of technology, marketing, and ecosystem strategy. My career spans software engineering at CERN, 16+ years leading cloud infrastructure and digital marketing at Ericsson, defining the Edge Computing market category at MobiledgeX (acquired by Google), and driving global telecom disruption as CMO of Rakuten Symphony.
I help companies rethink how they position, partner, and compete in markets where cloud, telecom, and software automation are reshaping the rules. My approach is grounded in customer motivation, ecosystem dynamics, and executable strategy — not slide decks.
Experience
Career timeline
A track record of building brands, markets, and teams at the cutting edge of technology.
Leading global positioning and brand strategy for the disruption of the telecom industry through software automation and open network architecture.
Defined the Edge Computing market category. Built global brand, developer ecosystem, and go-to-market strategy for Deutsche Telekom's edge computing venture.
Multiple executive roles spanning digital marketing, cloud infrastructure product marketing (co-created Intel Rack Scale Design), North America strategy & consulting, and the Volvo Ocean Race mobile media channel (2M+ downloads, world-first global mobile site).
Led innovation programs including collaborations with high-profile campaigns and enterprise partners.
Developed control software for the Large Electron-Positron (LEP) ring accelerator — where fundamental physics meets mission-critical engineering.
Expertise
What I bring
Deep experience across the full spectrum of technology commercialisation.
Cloud & Telecom Strategy
Navigating the convergence of cloud-native infrastructure, network automation, and software-defined telecom.
Edge Computing
Category creation and market positioning for edge platforms — from concept to global ecosystem.
Marketing & Brand
Global brand strategy, product marketing, and thought leadership for complex B2B technology markets.
Ecosystem Development
Building partner ecosystems and developer communities that create compounding market advantage.
Innovation Programs
Incubating and scaling new ventures, from AT&T Foundries to edge computing startups.
Executive Advisory
Strategic counsel for CEOs and boards navigating technology transitions and market disruption.
Contact
Let's talk
Interested in working together? Send a message or connect on LinkedIn.